Gree's OpenFeint hires ex-Glu Mobile exec, more social games coming?

The mobile social game wars are heating up, as OpenFeint just took on former Glu Mobile executive Sarah Thompson (pictured) as its director of developer relations, SocialTimes reports. In other words, OpenFeint, owned by Japanese mobile social gaming powerhouse Gree, hired Thomson to strategically acquire build relationships with independent developers.

Namely, SocialTimes's Azam Khan guesses those developers will be primarily social and mobile social game creators, given Thomson's past exploits in the industry with Glu Mobile and IUGO Entertainment before that. And frankly, we couldn't agree more. Considering OpenFeint is a social network for mobile games at heart, and Gree's existing status, it simply makes sense.

"OpenFeint is going through an exciting phase of growth right now and Sarah is exactly the kind of person we need to keep up the momentum," OpenFeint SVP Marketing and Developer Relations Eros Resmini said in a release. "Sarah's deep history in mobile gaming paired with her connections to the developer community made her a great fit for OpenFeint."

We can't help but recall what just went down between OpenFeint and Gree: The former's co-founder and CEO Jason Citron resigned, and Gree CFO Naoki Aoyagi took his place. (Though, VentureBeat reckons the move was less ... cut-and-dry.) But back to Gree and OpenFeint's future plans, the simple fact is mobile social games are growing at an exponential rate on iOS and Android devices.

"I've always admired OpenFeint for its constant innovation in the mobile gaming space," Thomson said in a release. "As the company continues to change with the market, I'm excited to help OpenFeint continue growing." And we think we have an idea of just where Thomson would like to go. It starts with an "S" and--oh, forget it. You get the point already.

Very sneaky, Zynga: Mafia Wars Shakedown revealed for iOS devices

Jeez, these guys are just terrible at keeping secrets, huh? (Alright, so this one looks like it was intentional, but nobody told us!) Zynga has announced yet another game, Mafia Wars Shakedown for iOS devices. However, the company went with a more low key approach for this announcement, which is far from its style. Exhibit A: Mafia Wars 2.

News of the game appeared when it replaced the Facebook page for Mafia Wars: Atlantic City, which was shuttered earlier this month in preparation for a "a much more exciting destination," the Mafia Wars Blog reads. What that implies to us is that Atlantic City may have been a failed experiment in HTML5 game creation, hence Shakedown. No other information about the game has been revealed other than it will first release for iOS devices like the iPhone and iPad.

Well, that and these tiny pieces of artwork. It's unknown whether this new iPhone game will come within a dedicated app like FarmVille and CityVille Hometown for iOS or through HTML5 like its predecessor. Frankly, HTML5--a web-based coding language capable of game development across multiple platforms simultaneously--is capable of more than Atlantic City.
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Shakedown has all but replaced the web presence for Atlantic City (even the Twitter account has been taken over). My guess is that this new game will be a native iOS app like previous Zynga Mobile games, especially considering this news comes just as Zynga Mobile's David Ko told The Guardian he thinks HTML5 is still too early.

Zynga Mobile Chief: Mobile is a 'new social gaming frontier'

Everyone else is right there with ya, big red. During an interview with The Guardian, Zynga Mobile SVP David Ko said, "We believe that mobile represents a new social gaming frontier. We've always said we want Zynga to be the best content creators in the world, and we are platform agnostic." More and more Zynga fans expect to play its games on their phones and tablets, which wasn't exactly where CEO Mark Pincus's heart was many moons ago.

Regardless of whether Zynga has been creating mobile games since Zynga Poker hit iOS devices in 2008, it was only the advent of Facebook Connect that motivated the company to dig deeper into the platform. From that we got games like FarmVille and CityVille Hometown, neither of which are feature-complete versions of their Facebook counterparts. (The latter of which is a different game entirely.)

Now, The Guardian reports that Zynga is looking to take advantage of mobile devices' key features like cameras and accelerometers in future games. And tablets appear to be a big deal in Zynga HQ--Ko told The Guardian the company was "very bullish" on the idea. And HTML5, the emergent web coding language that's been touted as the proverbial messiah for cross-platform social gaming, is something Ko admits the company is interested in.

"HTML5 is interesting, although I do feel it is early," Ko told The Guardian. "With those acquisitions, you can see into our thinking in this area a little bit." (Ko there is referring to companies like Newtoy and Dextrose.) Zynga already released one game through HTML5: Mafia Wars Atlantic City.

However, HTML5 games have yet to achieve the complexity of, say, Hanging With Friends, which Zynga just released on Android devices. Regardless, all eyes--including Zynga's--are on those 4-inch screens that rarely leave your side. And with companies as unlikely as Capcom making buku bucks on mobile games, you can bet Zynga is a' hustlin'.

Are you waiting for more mobile games from Zynga? What would you like to see the developer do next on smartphones? Sound off in the comments. 1 Comment

Club Penguin fires a salvo of fun with Puffle Launch for iPhone [Video]

Parents, secure the iPhones and iPads. If Club Penguin isn't going to slide onto Facebook anytime soon, we'll take the next best thing: the iPhone. Puffle Launch, first released as a mini game within the kids world of Club Penguin over a year ago, launches onto iPhone tomorrow, Sept. 15. The game, which will be available for the paltry price of $.99, puts players in control of Daredevil, one of the many Puffles available in the existing Disney-owned web game.

Just like in Club Penguin, kids can fire Daredevil from a cannon, careening into obstacles and collecting Coins. Better yet, those Coins can be transferred to kids' existing Club Penguin accounts to buy new items from the web game's store. As players advance through the game's many daring and dangerous aerial courses, they will eventually have to face the Crab Boss.

According to a Club Penguin representative, Puffle Launch is already played by 150,000 kids daily, and a new Puffle is adopted every second in the kid-friendly virtual world. (That amounts to more than 20 million of the little balls of love adopted in 2011 already!) With statistics like that, color us baffled as to why Club Penguin has yet to hit Facebook, especially considering the amount of preteens that are already active on the social network.

Hopefully, this is just the beginning of Club Penguin's expansion beyond its little home on the web and onto new platforms (aside from Nintendo's stable of consoles). Check out the game's trailer below, but you might not want to show the kids just yet, unless you're willing to buy it on every iOS device in the house.


Are you excited that Club Penguin has finally made it to iOS? Where or how else would you like to see the Club Penguin franchise go? Sound off in the comments. 1 Comment