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Showing posts with label electronic arts. Show all posts
Showing posts with label electronic arts. Show all posts

Tuesday, January 10, 2012

The Sims Social maker EA wants you ... to make it lots of ad money

And unfortunately, it doesn't sound like you'll have much of a choice. EA, co-creator of Playfish's The Sims Social on Facebook (and arch nemesis to Zynga at this point), has announced EA Legend.

This is the company's new platform to provide marketers and advertisers with "campaign and audience insights across mobile, social, online and console games reaching over 300 million people worldwide," a release reads.

In other words, you're more valuable to EA than you might already know. The publisher wants to use the information you provide them inadvertently through gameplay to rope in ad and marketing deals not just through its Facebook games but all of its games. More specifically, EA said it can provide advertisers with (prepare for buzzword overload):

    Key cross-platform campaign performance indicators such as impressions, clicks, unduplicated reach, demographic profiles, social media buzz, and ROI metrics.

    Segmented audience insights based on demographic, psychographic, and social data.

    Ability to drill down into the factors that impact campaign effectiveness including audience engagement, audience segmentation and type of creative all measured over time.

EA Legend
What's that again--psychographic data? This may all sound like something out of "1984," but it's nothing new. If you think other game creators don't do this type of stuff, then here's your wake-up call. We won't know exactly what information about us EA will provide to advertisers through Legend until it makes advertisers see green at this year's Advertising Week event in New York City on Oct. 4. And if EA keeps using words like psychographic, we may never know.

Tuesday, January 3, 2012

The Sims Social lures players into a Winter Wonderland this week

Unfortunately, not everyone (including this writer) can fly to Sweden on a whim and stay in a gorgeous ice hotel. Well, at least EA and Playfish look to provide the next best thing in this week's update to The Sims Social. Fittingly titled "Winter Wonderland," this update (coming Thursday) will allow you to build your very own ice house, complete with frozen furniture and ice sculptures.

The Sims Social Eskimo KissOf course, a number of these items will likely cost SimCash, but hopefully a few of the cool ones go for at least Social Points. Take the Pola-Ice Igloo, for instance. This interactive decoration has several uses: Players can use the Pola-Ice as a toilet for their Sims, throw rotten fish in their friends' igloos and make frozen WooHoo with other Sims inside--the igloo even shakes. We're ... not exactly sure how to feel about that last point.

Players can also pick up special Santa outfits for him and her that allow Sims to Eskimo Kiss during visits. Of course, the Thursday update comes with a quest, "Revenge of the Simch," which will reward players with a Rocking Reindeer decoration should they complete it in time.

The festivities continue throughout the weekend, with Saturday and Sunday seeing the release of the Ice Ring, an interactive decoration that lets Sims do pirouette spins. Finally, players will gain access to an Ice Block on Monday that, when used, will increase Sims' sculpting skill and eventually result in an Ice Wolf Statue. We're calling next week's theme: "The Simch Strikes Back."
The Sims Social Ice Block
Check out the rest of our Holiday 2011 coverage right here.

What do you think of the winter celebrations in The Sims Social so far? Are you still digging the game since its release this summer?

Sunday, December 25, 2011

The Simpsons and SimCity: Rumors say EA's bringing both to Facebook

Will it have Tomacco? Please tell me it will have Tomacco. EA has revealed that it's working on a Simpsons Facebook game, set to release this September, MCV reports. Details on the game are scarce, but the site presumes that Playfish is working on it. MCV also found out that the veteran publisher will release a SimCity game as well, which we imagine Playfish is handling too. When EA mentioned that it would ramp up its efforts on Facebook recently, it certainly wasn't joking

While SimCity will more than likely become a direct competitor to Zynga's CityVille, the possibilities for what a Simpsons Facebook game would are nearly endless. Our wildest dreams guess is that it will be a social version of the classic arcade game you fed hundreds of quarters into at the local rollerskating rink. Come on, there's no way we were the only ones.

[Image Credit: Watch Mojo]

How do you think EA will handle the Simpsons Facebook game? Which are you more excited about: The Simpsons or SimCity on Facebook?

Does Facebook's PayPal option for game developers mean more games?

This whole Facebook Credits change looks like it'll be a drag either way, but at least the network is making it easier for game developers to hop on board. Facebook announced today on its blog that developers can sign up for PayPal as a payment when creating their social games. According to the blog post, this will make international developers' lives much easier in signing up for Facebook Credits, which will be mandatory come this July.

"This should be good news for developers in 22 countries, including Turkey, India and Japan, who previously had to supply additional credentials to authorize payouts to their bank account, or who were not able to use Facebook Credits at all," blogger Loren Cheng writes. "By adding PayPal as a payout option, we have doubled the number of countries where developers can get started with Facebook Credits immediately."

Of course, this means diddly squat to us lowly gamers--or does it? The more developers that can get onto Facebook, the more games that will be made available for us social gamers, no? It may be a bit of a stretch, but this also means there will be more potential competitors to Zynga, EA and the like, making for a fresher social games community. Besides, isn't it time we get a bit more international flavor in our social games?

Do you think more international developers will be interested in Facebook thanks to this change? Are you looking for more variety in your Facebook games, and could this be what brings that to the table?

Thursday, December 15, 2011

NHL Superstars coming to Facebook in October

Adding to its popular brand of "Superstars" titles on Facebook, Electronic Arts has announced the production of NHL Superstars for Facebook. This new game, as reported by ShackNews, comes on the heels of EA's NHL 12 on Xbox 360 and PlayStation 3 breaking franchise records for the biggest launch week in the franchise's history.

As for the franchise's jump onto the Facebook ice, we're told this: "NHL Superstars will bring an all-new NHL experience to millions of hockey fans by enabling players to build and manage their ultimate team of professional hockey players. With dynamic and accessible gameplay, fans can compete head-to-head in games against their Facebook friends from around the world."

While specific details are still lacking as to what we can exactly expect from NHL Superstars, we can't imagine EA / Playfish breaking the mold. We'll likely be able to collect cards that contain professional hockey players, and then trade those cards out to create the best team possible. Each player will likely have stats, and we'll be able to use those players in virtual hockey games against others for supremacy.

We don't have a specific release date for NHL Superstars, although the game is set to take to the ice sometime in October. We'll make sure to give you a complete look at the game when we know more.

Are you excited to see NHL Superstars come to Facebook? Which players will you look for to create your perfect team?

Wednesday, September 28, 2011

The Sims Social: Country meets chic with Country Kitchen items

Is it just me, or is decorating our houses one of the best things to do in the Sims Social? I know I could personally spend plenty of time rearranging furniture in each room, only to ripe it all out and start over again, and to help us do that with even more themes is a new Country Kitchen theme that has launched in the game this week. These country kitchen items bring in all sorts of shades of brown and ivory, and it's one of the most complete themes we've seen released in the game yet. Here's a rundown of what to look out for in the store to make this theme complete in your own home.

Plate Collection

    * Costs: 4 SimCash
    * Value: $600


Perfecto Fruitbowl

    * Costs: 4 SimCash
    * Value $600


Vintage Wines

    * Costs: 6 SimCash
    * Value: $900


RuralU Deluxe C (Kitchen Counter Piece)

    * Costs: 10 SimCash
    * Value: $1500


RuralU Deluxe (Kitchen Counter Piece)

    * Costs: 12 SimCash
    * Value: $1750


Antiquitate Deco (Wall Sconce)

    * Costs: 3 SimCash
    * Value: $450


19th Century Lamp

    * Costs: 10 SimCash
    * Value: $1500


19th Century Pot (Flowers)

    * Costs: 19 SimCash
    * Value: $2800


Antiquitate Oil

    * Costs: 325 Social Points
    * Value: $700


Basinuate Marble (Sink)

    * Costs: 12 SimCash
    * Value: 1750
    * Clean Stat: 5



FrancoFaux Chaise (Buildable item)

    * Costs: 225 Social Points
    * Value: $500


Cereal Shelf

    * Costs: 250 Social Points
    * Value: $550


19th Century Mat

    * Costs: 19 SimCash
    * Value: $2800


Clox Fruitful

    * Costs: 350 Social Points
    * Value: $800


RuralU Trove (Wall Cabinet Piece)

    * Costs: 600 Social Points
    * Value: $1450


RuralU Charm (Wall Cabinet Piece)

    * Costs: 800 Social Points
    * Value: $2050


FrancoFaux Tableau (Buildable item)

    * Costs: 800 Social Points
    * Value: $2050


RuralU Latch (Hutch - Buildable item)

    * Costs: 1100 Social Points
    * Value: $3100


G King Counter (Center Island - Buildable item)

    * Costs: 15,000 Social Points
    * Value: $21,250
    * Happiness Stat: 3


Normanity Chair (Living Room Furniture - Buildable item)

    * Costs: 450 Social Points
    * Value: $1050


FrancoFaux Cafe (Living Room Furniture - Buildable item)

    * Costs: 650 Social Points
    * Value: $1600


Normanity Sofa (Living Room Furniture - Buildable item)

    * Costs: 700 Social Points
    * Value: $1750
    * Sleep Stat: 3



In addition to all of these items, there's also a Cooking Skill vent hood called the SuxDelux that's available to users that have reached a Cooking Skill of 40 or higher. This item has a value of $3650.

In the Build Menu, you can also find a selection of new windows in the same matching dark wood color, ranging in price from 750 coins for the RealOak 2 Pane to 6,000 coins for the RealOak 5 Pane. If you want the window in the picture above, with the quaint ivory curtains, that will set you back a whopping 39 SimCash. Along with this, there are five new wallpapers and three new floor tiles to round out the theme.

There's no listed time limit on any of these items, so if you don't have enough Social Points or SimCash available to buy them now, you should be able to save up and purchase them well into the future. Still, if you want to get your hands on these items while they're fresh, I really couldn't blame you. I just hope your kitchen is big enough to hold them all!

[Final Image Credit: Playfish/EA]

What do you think of these Country Kitchen items? Are you more of a modern fan, or do you like country / southwestern items? Sound off in the comments.

The Sims Social: Claim your free Pogo Arcade Machine

While you may already be the proud owner of one or two Arcade Machines in the Sims Social, if you're like me, you'll always be ready for one more - especially if it's free. Such is the case with this new goodie, a Pogo branded Arcade Machine, spotted by BadgeHungry. The single link to claim your reward has apparently been going around for about a week, but hasn't been heavily advertised. It does, however, still work (as of this writing).

To claim your free Pogo Arcade Machine in the Sims Social just make sure you're logged into your Facebook account and click on this link right here. This will take you to Facebook, where you'll be told whether or not your claim attempt was successful. Once in your house, the Pogo Arcade Machine will go into your storage, where you can then freely place it anywhere in your house (or even outside).

As for interactivity, the machine allows you to do two things: Play Games (no energy required), and "Redeem Tokens at Pogo." This link will let you earn 25,000 free tokens on the site, but unfortunately, doesn't come with any free Simoleons back in the Sims Social. But hey, we've walked away with a free Arcade Machine; it's that all we could really ask for?

Have you already claimed your free Pogo Arcade Machine? What other sorts of goodies do you hope come to the Sims Social? Sound off in the comments.